Sensory perception is understood to be a complex area of research that requires
investigations from a variety of different perspectives. Although researchers have tried to …

Social media‐based interactions between consumers and firms have received considerable
attention in recent years. Despite significant interest in this phenomenon, little is known …

Targeted digital advertising (TDA) is immensely popular among marketing practitioners;
investigating its effects is increasingly becoming a subject of academic research. Brands can …

Constraining the time to avail promotional offers is a common practice employed by
marketers to encourage sales. This research shows that the use of Limited Time messages …

Nearly every aspect of the eating environment can impact how consumers perceive their
meal, including table setting styles. Previous studies have found that consumers have …

While there is a growing body of attention to the diversity of cognitive styles among
individuals, that has yet to be directly applied to sensory and consumer sciences. This study …

We investigate visual aesthetic style in user-generated content (UGC)—the brand selfie—
across cultures (China, Russia, United States), which reflect cultural variations in thinking …

Las personas están habitualmente expuestas a incongruencias en determinados productos
o marcas (eg, el perfume 'Moschino Barato y Chic'o el limpiador facial 'Neutrogena Limpieza …

This research examines the impact of tone mirroring in organizational responses to food
complaints on social media. Drawing on cognitive appraisal theory, two experiments explore …

The study analyses religiosity as an antecedent variable that influences perceptions of terror
risk and animosity, which shape image and visitation intentions to conflict ridden …