Today's increased availability of large amounts of human behavioral data and advances in
artificial intelligence (AI) are contributing to a growing reliance on algorithms to make …

Psychological targeting describes the practice of extracting people's psychological profiles
from their digital footprints (eg their Facebook Likes, Tweets or credit card records) in order …

We draw on genetics research to argue that complex psychological phenomena are most
likely determined by a multitude of causes and that any individual cause is likely to have …

Artificial intelligence (AI) is (re) shaping strategy, activities, interactions, and relationships in
business and specifically in marketing. The drawback of the substantial opportunities AI …

Matching the language or content of a message to the psychological profile of its recipient
(known as “personalized persuasion”) is widely considered to be one of the most effective …

The increasing availability of high–dimensional, fine–grained data about human behaviour,
gathered from mobile sensing studies and in the form of digital footprints, is poised to …

Given significant concerns about fairness and bias in the use of artificial intelligence (AI) and
machine learning (ML) for psychological assessment, we provide a conceptual framework …

Despite offering substantial opportunities to tailor services to consumers' wants and needs,
artificial intelligence (AI) technologies often come with ethical and operational challenges …

Self-report measures are characterized as being susceptible to threats associated with
deliberate dissimulation or response distortion (ie, social desirability responding) and …

Regional differences in personality are associated with a range of consequential outcomes.
But which factors are responsible for these differences? Frontier settlement theory suggests …