International e-commerce is a strong global trend pushed by a tail wind of bolstering
economic policies, changing customer behaviors, and improved logistics and technologies …

To date, scholarly understanding of external dimensions of market driving for the purposes
of 'societal change'is largely unexplored in both developed and emerging market contexts …

Adaptation to local customer preferences may result in a more rapid market acceptance, and
market orientation studies often propound that firms need to closely monitor changes in the …

This paper focuses on the different activities that multinational enterprises (MNEs) can
develop to promote sustainability through a market-driving process that shapes market …

This study examines the impact of entrepreneurial and branding orientations on the two
facets of market driving activities (market and non-market focused) of B2B firms for …

The growth of international e-commerce is a significant worldwide trend that is being
propelled by a tailwind created by the strengthening of economic policies, changing habits …

The research aimed at identifying the organizational capabilities that influence the export
performance of SMEs in Zimbabwe, as well as the strategies that can be adopted by SMEs …

Abstract Small and Medium-sized Enterprises (SMEs) increasingly need to develop their
business by entering international markets. SME managers' international experience as a …

RESUMO O conceito de Marca Corporativa apresenta ampla aplicação e escopo da gestão,
gerando diversos motivos que levam a opção por esta estratégia. O objetivo do estudo é …

Purpose: As the 4th industrial revolution accelerates, the industrial structure keeps
advancing, and reliance on the ICT field is gradually increasing. Consequently, the role of …