Background Designing technologies that users will be interested in, start using, and keep
using has long been a challenge. In the health domain, the question of technology …

With the ever-increasing development of technology and its integration into users' private
and professional life, a decision regarding its acceptance or rejection still remains an open …

Over the past decade, the markets for mobile and wireless services have been among the
world's fastest-growing, especially in Asian countries, presenting financial institutions with …

Although virtual reality (VR) has many applications, only few studies have investigated user
acceptance of this type of immersive technology. We propose an extended version of the …

Researchers on online consumer behavior have rarely discussed the subjective well‐being
aspect or improving the life quality of the next billion as the bright side. Emerging …

As supply chains recover from the impact of COVID-19, a sudden acceleration of interest in
digitalization and automation is expected, as firms increasingly look towards digital …

The interest in metaverse technology has risen notably in higher education learning
contexts. Due to the global spread of the Covid-19 pandemic, higher education institutions …

The study investigates the antecedents that affect consumers' acceptance of behavioral
targeting advertising (BTA) services by extending technology acceptance Model 2 (TAM2) …

M-payment services offer many advantages over traditional payment services and analysts
have predicted their explosive growth for years. However, despite touted advantages …

Most studies on O2O services have focused solely on the technological merits of mobile
applications, overlooking the role of the value systems that underlie people's lifestyles. In …