The changing facets of the Malaysian higher education created market-based competition
among higher education institutions. With increasing competition in the higher education …

This case study attempts to identify the reasons for high turnover of academic staff in private
higher institutions especially in small colleges. Three small colleges that shared almost the …

In recent years, Malaysia has witnessed an influx of foreign students in the local higher
education institutions with the aggressive support from the Malaysian government to build …

Purpose Although studies have examined the role of physical factors such as physical
environment, price/fee and personal safety in the satisfaction of international students, the …

Purpose The paper aims to identify the emerging themes on the challenges faced by the
Malaysian private higher learning institutions (HLIs) in the provision of providing quality …

The research upon which this paper was based was aimed at finding out the factors students
consider important in their college choice decision and to provide marketing implications for …

Purpose The purpose of this paper is to propose a theoretical model that integrates various
dimensional factors which influence decision-making process of class selection and …

This book provides a rich, detailed analysis of the experiences of young women growing up
in post-colonial, rapidly modernizing Malaysia. It considers the impact of ethnicity, socio …

Purpose–The purpose of this paper is to explore the complex nature of perceived quality by
employing a phenomenological study to understand the meaning of University Service …

Due to the intensification of globalization, crossing borders has become easier for all people
in all walks of life. It is predicted that the number of international students will reach a total of …