This article introduces the theory of the corporate responsibility to race (CRR). It holds that
corporations should communicate in ways that advocate for racial justice, attempt to improve …

Public relations'(PR) professional habitus is defined by a relentless focus on optimism and
futurity. This professional habitus renders PR indispensable to the corporate world after …

In response to the current social–political landscape, consumers' expectations are changing.
There is an increased need for companies to communicate about social issues such as …

Rather than standing on the sidelines, corporations are increasingly engaging with publics
and taking stands on contentious social issues. This study analyzes corporate public …

This book presents a unique overview of public relations history, tracing the development of
the profession and its practices in a variety of sectors, ranging from politics, education, social …

In response to a series of race-related incidents in the United States in 2014, Starbucks
launched the Race Together Initiative, a multifaceted public relations campaign designed to …

This paper expands the conceptualization of publics as rhetorical constructs in recognition of
non-functional perspectives to public relations scholarship. After reviewing the …

This chapter squarely attributes DEI responsibility to powerful corporations that have
historically benefitted from a history of discrimination against people of color and …

Purpose This study of job advertisements for internal communication practitioners aims to
investigate the signals that organisations are sending the profession about what is required …

This article employs a queer of color critique as a theoretical lens to analyze the experiences
of queer activists of color involved in mobilizing against oppressive laws in Texas. Through a …