This research is focused on studying the impact of ethical marketing practices on value-
adding product sustainability and customer brand relationship sustainability. It further …

This study investigated causal antecedents' symmetric and asymmetric effects on satellite
fans' intention to revisit the home ground of their favorite sports teams through the lens of …

Satellite fans make up an important part of a sport team's market, but little is known about
how long-distance relationships are developed across different cultures. In this manuscript …

Purpose Supporting distant teams is a frequent phenomenon. Through the lens of the social
identity theory, this research aims to examine differences between local and distant fans …

Brand perception is a key element in achieving business success: how a brand is perceived
by current and potential users determines what they think and their disposition towards the …

The aim of the research was to explore how satellite fans identification with their favorite
foreign team influences sponsorship outcomes. Manchester United and Adidas agreement …

Brand community formation in service management: lessons from the sport industry | Emerald
Insight Books and journals Case studies Expert Briefings Open Access Publish with us …

In the context of the globalization of the football product, the financial stakes are incessantly
growing due to the increase in broadcasting rights and investments of private partners. If the …

Cet article s' intéresse à la singularité de la marque olympique en tant que marque à la fois
millénaire et ancrée dans la modernité. Ce travail propose une définition du concept …

An increasing number of team sport consumers around the globe follow foreign leagues,
teams or athletes. These so-called satellite supporters may be loosely interested individuals …