[PDF][PDF] Navigating the green beauty boom: Unveiling the influence of social media on consumer behavior in the organic cosmetics industry

N Pandey, A Vaishnava, P Gupta - European Journal of Sustainable …, 2024 - ejosdr.com
Accepted: 06 Jul. 2024 It has been evident in the recent years that the natural and organic
segment particularly in the beauty industry is steadily growing with people's awareness of …