Destination brand personality self-congruity and crime perceptions: Effects on travel intentions

O Cruz-Milán, I Castillo-Ortiz - Journal of Destination Marketing & …, 2023 - Elsevier
Given limited research about the effects of identity-related and self-congruity constructs in
destinations with insecurity issues, this study investigates tourists' travel intentions as …

[PDF][PDF] Journal of Destination Marketing & Management

O Cruz-Milán, I Castillo-Ortiz - Journal of Destination Marketing & …, 2023 - academia.edu
Given limited research about the effects of identity-related and self-congruity constructs in
destinations with insecurity issues, this study investigates tourists' travel intentions as …

[PDF][PDF] Recent Digital Marketing Research Trend: A Bibliometric Analysis

DT Gemeda, AD Durie - 2024 - preprints.org
Digital marketing publications have flourished in the last two decades, but the literature
remains fragmented and juvenile. This review maps the recent digital marketing landscape …

DIGITAL ADVERTISING CONTENT ON SOCIAL MEDIA AFFECTS TOURISM PERCEPTION AND VISITING INTEREST

N Sari, M Saputra - International Journal of Economics …, 2021 - ijebe.feb.unila.ac.id
This paper examines the content in the Wonderful Indonesia digital advertisement which is
distributed through internet media, especially using YouTube channels and social media …