Social customer relationship management: a customer perspective
S Dewnarain, H Ramkissoon… - Journal of Hospitality …, 2021 - Taylor & Francis
While the construct customer brand engagement is gaining magnitude in hospitality studies,
this study establishes positive word of mouth and brand loyalty as relevant outcomes of …
this study establishes positive word of mouth and brand loyalty as relevant outcomes of …
Strategic Customer Response Capability and Marketing Performance: An Empirical Investigation of Cosmetics Businesses in Thailand
C Sajjaviriya, P Jhundra-indra - 2019 - 202.28.34.124
Marketing is the set of activities for creating and offering values to that customer through
market orientation that can create in to two ways: market-driven orientation and market …
market orientation that can create in to two ways: market-driven orientation and market …
Testing a Comprehensive Model for Performance of Customer Relationship Management in Social Media Among the Iranian Selected Banks
M Haghighinasab, V Momayezi - Iranian Economic Development …, 2016 - ieda.alzahra.ac.ir
This study aims to identify factors influencing performance of customer relationship
management (CRM) in social media. To do this, first, we review literature and theoretical …
management (CRM) in social media. To do this, first, we review literature and theoretical …