The present study aimed to investigate the effect of demographic variables of gender and
age on online consumer purchase behavior (CPB) on Facebook in Hungary. The statistical …

Web 2.0 technologies and social media have given new dimensions to consumerism. Users,
overwhelmed with images of prosperous people in wealthy nations, may fantasize about …

We are exposed to a constant stream of messages many of which originate from unreliable
or untrustworthy sources. Moreover, it is not possible to control the messages before they …

Metaverse provides the experience of Dual-spacization of life in the real world and digital
environments and allows users to have an immersive, three-dimensional presence with their …

Abstract1 The growing number of migrants from Iran to the Western World during the past
decades represents opportunities as well as challenges for both migrants and host …

The media are multi-functional that, at the same time as trying to make a profit through
attracting customers, they should also focus on guiding the audience through intellectual …

Big-tech corporations like Google, Meta, Microsoft etc. extensively utilize customization to
collect and analyze user data, a practice integral to their business models. Google leverages …

Today, organizations recognize innovation as a crucial necessity in a constantly changing
world. The researcher's objective is to create a model of effective innovation strategies …