Unlocking impulsive buying behavior in the metaverse commerce: a combined analysis using PLS-SEM and ANN

DTV Duc, LTV Mai, TQ Dang, TT Le… - Global Knowledge …, 2024 - emerald.com
Purpose The purpose of this paper is to explore the domain of metaverse commerce and
conduct a thorough examination of the complex dynamics that contribute to impulsive …

[HTML][HTML] Understanding metaverse adoption in education: The extended UTAUMT model

AHD Nguyen, TT Le, TQ Dang, LT Nguyen - Heliyon, 2024 - cell.com
The metaverse, an immersive virtual environment enabling users to engage with digital
experiences, has the potential to revolutionize education. However, research pertaining to …

Fostering Design Thinking mindset for university students with NPCs in the metaverse

NT Huyen - Heliyon, 2024 - cell.com
This study investigates the efficacy of Non-Player Characters (NPCs) in the metaverse as a
tool for enhancing the design thinking mindset of university students. Utilizing a controlled …

Are we ready for education in Metaverse? PLS-SEM analysis

BHT Nguyen, TQ Dang, LT Nguyen… - … Applied Science and …, 2024 - learning-gate.com
The objective of this study is to investigate the adoption of met-averse education in Ho Chi
Minh City, Vietnam, by employing the Theory of Planned Behavior (TPB) as the foundational …

The future of non-contact commerce: the role of voice payments

NTT Nguyen, PT Tran, TQ Dang, LT Nguyen - Journal of Financial …, 2024 - Springer
Voice payment systems have emerged as a revolutionary mode of transaction, transforming
the way individuals interact with financial services. By incorporating two additional factors …

Exploring the Trend of Metaverse Adoption in Formal Education: A Systematic Literature Review

LB Widyaputra, L Janvieka… - 2024 International …, 2024 - ieeexplore.ieee.org
The adoption of the Metaverse in formal education is currently a widely popular and trending
subject. The Metaverse has the potential to facilitate interactive learning experiences, but its …

The Dark Sides of AI Advertising: The Integration of Cognitive Appraisal Theory and Information Quality Theory

LT Nguyen, TQ Dang, DTV Duc - Social Science Computer …, 2024 - journals.sagepub.com
Artificial intelligence (AI) is a collection of rapidly evolving disruptive technologies that
radically alter various aspects of people, business, society, and the environment. AI …

A Study of the Key Factors Influencing Young Users' Continued Use of the Digital Twin-Enhanced Metaverse Museum

R Wu, L Gao, H Lee, J Xu, Y Pan - Electronics, 2024 - mdpi.com
This research investigates the key factors influencing young users' continuous use of digital
twin-enhanced metaverse museums. Attracting young users to use the metaverse museum …

Key Factors Influencing Design Learners' Behavioral Intention in Human-AI Collaboration Within the Educational Metaverse.

R Wu, L Gao, J Li, Q Huang… - Sustainability (2071-1050 …, 2024 - search.ebscohost.com
This study investigates the key factors which influence design learners' behavioral intention
to collaborate with AI in the educational metaverse (EMH-AIc). Engaging design learners in …

Metaverse: The Future for Immersive Logistics and International Business Education

NTH Binh, TQ Dang, LT Nguyen - Journal of Teaching in …, 2024 - Taylor & Francis
This study seeks to elucidate the motivations for students in Ho Chi Minh City, Vietnam, a
developing nation, to adopt metaverse technology for studying logistics and international …