Over the past two decades, scholarly interest in employer branding has strongly increased.
Simultaneously, however, employer branding research has developed into a fragmented …

The subject of employer branding and its impact on employee perceptions is attracting great
interest from researchers and practitioners. The main aim of this research is to explore the …

Purpose Employer branding is a topic that has gained relevance in the organisational world.
Currently, organisations need to differentiate themselves, and one of their biggest …

abstract In 1996, employer branding was introduced into the lexicon of human resources
and marketing. Twenty years later, many of the foundational concepts of employer branding …

The employment environment, nowadays, is becoming increasingly competitive. In such
competitive environment, employer branding is fast emerging as a long-term human …

This study reviewed and analysed the phenomenon of employer branding. We began with a
review of recent research in employer branding. Next, drawing the theoretical knowledge …

Purpose In the past 25 years, employer and internal branding have grown significantly. Prior
reviews tended to focus on either one of these domains. This study aims to map the …

The changing nature of employment and work causes new demands in society, such as
work-life balance, that has emerged in labor relations as an important aspect of a healthy …

Purpose The importance of employer branding to attract talent in organizations is increasing
rapidly. Brand personality traits, particularly, have been shown to explain considerable …

Most business enterprises are small and medium-sized enterprises (SMEs), and many of
them are without a human resource and recruitment department. Thus, one of the …