[HTML][HTML] Using augmented reality to reduce cognitive dissonance and increase purchase intention

S Barta, R Gurrea, C Flavián - Computers in Human Behavior, 2023 - Elsevier
Augmented reality (AR) has been shown to improve consumers' shopping decisions and
experiences. Based on a theoretical stimulus-organism-response model and cognitive load …

An overview of genre based approach in EFL writing class

DMM Sari - Journal of English Education …, 2019 - ejournal.lppmstkippgri-sidoarjo.com
Writing, as an English skill, encourages the students to interrogate one's interpretations of
others' utterances as well as of one's own personal experiences and beliefs in order to add …

Augmented reality and the customer journey: An exploratory study

B Romano, S Sands, JI Pallant - Australasian Marketing …, 2021 - journals.sagepub.com
Many firms, including Amazon and IKEA, utilise augmented reality (AR) technology to
enhance the consumer experience. In the retail industry, AR is gaining increasing traction as …

[HTML][HTML] Social marketing and higher education: partnering to achieve sustainable development goals

C Hübscher, S Hensel-Börner… - Journal of Social …, 2022 - emerald.com
Purpose Accomplishing the United Nations' Sustainable Development Goals (SDGs) is
imperative for societies to meet their grand challenges. Achieving these goals by 2030 …

Artificial intelligence (AI) and value co-creation in B2B sales: Activities, actors and resources

J Paschen, U Paschen, E Pala… - Australasian Marketing …, 2021 - journals.sagepub.com
Continuous advances in information technologies, such as Artificial intelligence (AI), are
opening up new and exciting opportunities for value co-creation between economic actors …

[HTML][HTML] Who cares more about the environment, those with an intrinsic, an extrinsic, a quest, or an atheistic religious orientation?: Investigating the effect of religious …

D Arli, P Van Esch, Y Cui - Journal of Business Ethics, 2023 - Springer
There is a consensus among scientists that climate change is an existing, growing, and
human-made threat to our planet. The topic is a divisive issue worldwide, including among …

The role of flow consciousness in consumer regret

S Barta, R Gurrea, C Flavián - Internet Research, 2022 - emerald.com
Purpose This research aims to identify whether subsequent consciousness of having been
in a flow state–that is, flow consciousness–regarding an earlier impulse purchase affects …

The effect of religiosity on luxury goods: The case of Chilean youths

D Arli, LA Gil, P van Esch - International Journal of Consumer …, 2020 - Wiley Online Library
Religion has always rejected the concept of materialism and urged people to live in
simplicity and moderation. Nonetheless, reality reveals a different phenomenon. Studies on …

Definitions of educational leadership–Arab educators' perspectives

AL Sellami, R Sawalhi, MH Romanowski… - … Journal of Leadership …, 2022 - Taylor & Francis
This study aims to provide a general overview of how educational leadership is defined by
Arab educators and education specialists in the Arab region, concentrating on the State of …

Ecological school culture for novice teachers' retention: Principals' perceptions

E Zavelevsky, O Shapira-Lishchinsky… - … and Policy in Schools, 2022 - Taylor & Francis
The current study aimed to examine the perceptions of principals on aspects of the
ecological school culture that contribute to novice teachers' retention. Narratives of 16 Israeli …