Previous literature has found underlying differences in purchasing behaviors, consumption
habits, and Internet and social media usage between Generation X and Millennials. The …

A part of e-commerce with the concept of collaboration between commercial and social
activities is called social commerce (s-commerce). TikTok Shop is a new feature …

The Internet has become the fastest-growing way to sell luxury products. Purchase intention
for luxury products in online stores has taken attention in the last few years since the sector …

Social commerce (s-commerce) importance is increasing in electronic commerce (e-
commerce) as new platforms emerge that combine social media features with the attributes …

Konseptual paper pada penelitian ini bertujuan mengetahui strategi pemasaran dengan
endorsement selebriti Amandapo dan mengetahui tinjauan prinsip syariah terhadap …

Since the increase of social media usage accompanied with its evolution, social media has
come to support business activities appearing as social commerce. This study investigates …

Information systems have become one of the factors that greatly influence the company
performance in sales and marketing, also improves consumer behavior. This research tries …

This research was conducted to see how celebrities as trusted endorsers can influence
consumer purchase intentions and boost sales. In addition, to find out the involvement of …

social media is one of the platforms most widely used by people, especially Y generation or
the millennial generation. Social media is also very helpful in making it easier for someone …

This study aims to fill the research gap related to influencers on the TikTok platform in
Generation Z, which will give different results because each generation and platform user …