Customer Loyalty Ditinjau Dari Advertising, Sales Promotion Dan Brand Image Pada Franchise Ice Cream & Tea
A Fadila, L Meria - Jurnal Lentera Bisnis, 2024 - plj.ac.id
Customer loyalty menjadi faktor penting sebagai aset berharga bagi suatu bisnis ketika
pelanggan memiliki sikap positif terhadap produk, sehingga memotivasi mereka untuk …
pelanggan memiliki sikap positif terhadap produk, sehingga memotivasi mereka untuk …
Profitability, Sales Growth, Ownership Structure on Company Value with Moderation of Capital Structure in Fisihing Company
R Kartikasari, P Sihombing - Asean International Journal of …, 2024 - journal.adpebi.com
This research aims to test and analyze the influence of profitability, sales growth, managerial
ownership and institutional ownership on company value with capital structure as a …
ownership and institutional ownership on company value with capital structure as a …
[PDF][PDF] The influence of Shopping Lifestyle, Fashion Involvement, and Hedonic Shopping on e-Commerce and Moderating Effect of Impulse Buying.
VB Kumbara, M Ridwan, AN Mohd Kodri… - Global Business & …, 2024 - gbmrjournal.com
Purpose: This study aims to determine how shopping lifestyle, fashion involvement and
hedonic shopping influence the e-commerce and the moderating role of impulse buying …
hedonic shopping influence the e-commerce and the moderating role of impulse buying …
PENGARUH GAMIFICATION TERHADAP ONLINE IMPULSIVE BUYING DENGAN AFFECTIVE REACTIONS DAN COGNITIVE REACTIONS SEBAGAI VARIABEL …
L Soetandio, JA Effendy - … : Jurnal Manajemen dan Start-up Bisnis, 2024 - journal.uc.ac.id
Shopee menjadi wadah yang menarik untuk diteliti karena banyaknya pengguna dan
UMKM yang berkontribusi di dalamnya saat ini. Hal ini membuktikan bahwa Shopee …
UMKM yang berkontribusi di dalamnya saat ini. Hal ini membuktikan bahwa Shopee …
Relationship of Online Promotions and Discounts on Impulse Buying: A Case Study of Matahari Binjai Supermall Consumers
I Lestari, H Dalimunthe - International Journal of Finance …, 2023 - journal.srnintellectual.com
In the contemporary age, traditional markets are gradually being overshadowed as
individuals increasingly favour shopping in modern retail establishments. The surge in retail …
individuals increasingly favour shopping in modern retail establishments. The surge in retail …
The Impact of E-Wom, Shopping Lifestyle, and Sales Promotion on Online Impulsive Buying of Cosmetic Products at Shopee Marketplace
L Prakasiwi, A Nuvriasari - Research Horizon, 2024 - lifescifi.com
This study aims to analyze the impact of E-Wom, Shopping Lifestyle, and Sales Promotion
on Online Impulsive Buying of Cosmetic Products at Shopee Marketplace. The sample used …
on Online Impulsive Buying of Cosmetic Products at Shopee Marketplace. The sample used …
Effects of Customer Review, Price Cuts, Quality of Service and Shopping Lifestyle on Impulse Buying
S Amri, S Faris - Sinergi: Jurnal Ilmiah Ilmu Manajemen, 2024 - ejournal.unitomo.ac.id
The research aimed to examine the effects of customer reviews, price cuts, service quality,
and shopping lifestyle on impulse buying behavior in e-commerce environments. A …
and shopping lifestyle on impulse buying behavior in e-commerce environments. A …
The Influence of Lifestyle, Personality Traits, and Platform Quality on Impulse Buying on Tiktok Social Commerce
J Ailsa, ZF Auliya - International Management Conference …, 2024 - proceeding.unesa.ac.id
This study aims to analyze the influence of lifestyle, personality traits, and platform quality on
impulse buying on TikTok social commerce. The method used in this research is a …
impulse buying on TikTok social commerce. The method used in this research is a …