The use of digital technologies such as 'internet of things' and 'big data analytics' have
transformed the traditional retail supply chains into data-driven retail supply chains referred …

While e-commerce emphasizes platform-based trust and security, social media platforms are
not liable for users' posts and comments during social commerce (s-commerce) activities …

The use of mobile technology services in Vietnam has surged, offering convenience and
enhancing various aspects of users' lives. This shift towards wireless connectivity has also …

Student citizenship behavior (SCB) is regarded as one of the most significant variables
influencing student orientation and the development of long-term relationships between …

Continuous performance measurement is the primary strategy for achieving business
success in the current competitive global environment. The performance measurement …

The success of businesses in the foreign countries depends on their ability to give
customers a positive shopping or using experience especially in Vietnam. While a multi …

While social network sites (SNSs) has emerged as one of the most promising futuristic
trends in mobile commerce (m-commerce), how customers' trust impact on customer attitude …

The aim of this paper is to develop a comprehensive model that facilitates an understanding
of relationships among information and communication technology, integrative capabilities …

In the ever-evolving realm of electronic commerce, the volatility of customer buying patterns,
specifically impulsive purchases, has escalated. The objective of this study is to examine the …

Coronavirus compelled to customers to use internet and make it habit in their daily routine.
That reason why e-commerce industry is growing rapidly due to Covid-19. Therefore, the …