Research on small repeated decisions from experience suggests that people often behave
as if they underweight rare events and choose the options that are frequently better. In a …

Classic behaviorist and cognitivist approaches to consumer research are based on very
different assumptions concerning the nature of the cognitive processes that drive …

Do people's attitudes toward the (a) symmetry of an outcome distribution affect their
choices? Financial investors seek return distributions with frequent small returns but few …

Four experiments are presented that clarify the impact of experience on the way people use
valuations. In each of the 100 trials of Study 1, participants were asked to choose between …

Many natural activities involve “stopping dilemmas”: situations that require a repeated
decision between investing effort to achieve some valued goal and stopping that effort to try …

After making decisions, we often get feedback concerning forgone outcomes (what would
have happened had we chosen differently). Yet, many times, our exposure to such feedback …

Many real-life choices are based on previous experiences. Research devoted to these
decisions from experience has typically employed static settings, where the probability of a …

The growing literature on how people learn to make decisions based on experience focuses
on two types of paradigms. In one paradigm, people are faced with a choice, and must …

We study how the degree of personal responsibility in prior investment decisions affects the
likelihood of changing an investment after experiencing a gain or loss. To this end we …

The behavioral finance literature highlights two apparently contradictory behaviors, both of
which presumably lead to impaired returns for investors–under-and overreaction to …