An ecosystem perspective synthesis of co-creation research
Extant research examines numerous aspects of co-creation and offers a volume of important
insights. We seek to build a clear understanding of the resulting co-creation research …
insights. We seek to build a clear understanding of the resulting co-creation research …
Digitalization, agility, and customer value in tourism
The present study investigates the way strategic agility underpins digitalization and
customer value outcomes in tourism. Drawing on an abductive logic, in-depth interviews …
customer value outcomes in tourism. Drawing on an abductive logic, in-depth interviews …
Service robots, agency and embarrassing service encounters
Purpose Extant research mainly focused on potentially negative customer responses to
service robots. In contrast, this study is one of the first to explore a service context where …
service robots. In contrast, this study is one of the first to explore a service context where …
I want it my way! The effect of perceptions of personalization through augmented reality and online shopping on customer intentions to co-create value
As technology further expands, the relationship between customers and organizations
becomes even more idiomatic, as witnessed by personalized recommendations on websites …
becomes even more idiomatic, as witnessed by personalized recommendations on websites …
[HTML][HTML] Customer experience management in the age of big data analytics: A strategic framework
Customer experience (CX) has emerged as a sustainable source of competitive
differentiation. Recent developments in big data analytics (BDA) have exposed possibilities …
differentiation. Recent developments in big data analytics (BDA) have exposed possibilities …
Inside sales social media use and its strategic implications for salesperson-customer digital engagement and performance
The nature of inside sales has shifted, increasing in autonomy, importance, and scope.
Moreover, buyers are changing their preferences from face-to-face interactions to virtual …
Moreover, buyers are changing their preferences from face-to-face interactions to virtual …
Value co-destruction: a typology of resource misintegration manifestations
Purpose Actors who participate in co-created service experiences typically assume that they
will experience improved well-being. However, a growing body of literature demonstrates …
will experience improved well-being. However, a growing body of literature demonstrates …
Together we tango: Value facilitation and customer participation in Airbnb
This study examines the co-creation of customer-perceived value between customers and
service providers in the sharing economy setting of Airbnb. Drawing on the service-dominant …
service providers in the sharing economy setting of Airbnb. Drawing on the service-dominant …
How value co-creation and co-destruction unfolds: a longitudinal perspective on dialogic engagement in health services interactions
Complex services, such as healthcare, struggle to realize the benefits of value co-creation
due to the substantial challenges of managing such services over the long-term. Key to …
due to the substantial challenges of managing such services over the long-term. Key to …
Is this real? Cocreation of value through authentic experiential augmented reality: the mediating effect of perceived ethics and customer engagement
S Alimamy, W Nadeem - Information Technology & People, 2022 - emerald.com
Purpose Rapid advancements in augmented reality (AR) technology have created new
opportunities for service providers and customers to cocreate value. Using AR as a platform …
opportunities for service providers and customers to cocreate value. Using AR as a platform …