Purpose The Internet revolution has radically changed the means of conducting business all
over the world in the past few decades. The digital medium enables consumers worldwide to …

Purpose–The aims of this paper are to provide an integrated literature review of factors
influencing consumers' responses to brand websites; to describe the state of research in the …

The research's purpose is to identify the stakes of collaborative redistribution platforms for
brands and to understand the influence of their intrinsic and extrinsic characteristics on …

In this research, we empirically explore the effects of various design elements of email
newsletters on consumers' email responses and their purchases. We capture the …

Online-Marketing ist heute für fast alle Unternehmen ein unverzichtbares Handlungsfeld.
Dies wird bei einem Blick auf die wichtigsten Kennzahlen zum Online-Marketing deutlich …

This study examined the relationships between consumers' skill, perceived challenge,
online flow, brand experience, and brand loyalty in the context of online shopping on an …

As media users are trying to avoid traditional forms of advertising like display ads,
companies apply content marketing techniques such as native advertising, sponsored …

Advancements in computing, technology, and their applications to advertising enable
marketers to deliver brand messages tailored to individuals and consumer segments. The …

The purpose of this study is to examine how significant Laravel framework on the website
can be used to strengthen the brand image of Higher-Education Institutions (HEI). Laravel is …

Family business brands are said to represent a source of differentiation that can create
benefits for family firms in today's competitive market. However, research finds that not all …