Purpose This study examines the role of market orientation in the relationship between
internal marketing and entrepreneurial orientation within private sports clubs …

The main aim of the study is to examine the differences in the use of the marketing tools in
the management of small and medium-sized enterprises in the Visegrád Group (V4) …

Purpose This paper aims to explore the market creation practices of farm-based
entrepreneurs in the local food sector. Alternative marketing channels for farm-based …

The purpose of this paper is to review the literatures related to small-and-medium
enterprises (SMEs) and analyze the measurement used for firm performance. The finding …

This inquiry investigated the association between relationship marketing practices-(RMP)
and firm performance-(FP) proxy by export performance-(EP) of SMEs in Ghana, utilizing …

Background & Purpose: Entrepreneurial marketing is one of the new topics in the field of
management and marketing that plays an important role in the future of organizations. The …

Sales via e-commerce have become a must for companies, along with the increasing use of
information technology by sellers and buyers to support sales transactions. Almost all retail …

This exploratory qualitative research aimed to investigate internal and external
organizational elements influencing small and medium-size enterprises' selection of a …

GİRİŞ Günümüzde, başta kaynak kıtlığı olmak üzere artan rekabet koşulları girişimcileri,
işletmelerini ayakta tutabilmek ve büyümelerini sağlayabilmek için, girişimci bir pazarlama …

The food and beverage (F&B) industry is experiencing a transformative shift driven by the
growing demand for convenience, exemplified by the rise of drive-thru dining options. In …