This article provides a synthesizing overview of the past 20 yr. of consumer research
addressing the sociocultural, experiential, symbolic, and ideological aspects of …

Cultural approaches to organizations have experienced a renaissance in recent years. The
resurgent interest in the cultural construction of organizational life can be seen as a “second …

Purpose This research investigates the effects of multidimensional brand experiences (ie
behavioral, intellectual, affective and sensory) on brand authenticity and brand love from the …

Ideology plays a central role in consumer decisions, actions, and practices. While there have
been numerous studies of ideological formations in specific consumption contexts, an …

Responsible consumption conventionally stems from an increased awareness of the impact
of consumption decisions on the environment, on consumer health, and on society in …

Stories, and their ability to transport their audience, constitute a central part of human life
and consumption experience. Integrating previous literature derived from fields as diverse …

Professionalized pursuits have been theorized to offer durable benefits to consumers, such
as a sense of self-actualization and identity development. In a situated investigation of an …

Cutting edge and relevant to the local context, this first Australia and New Zealand edition of
Hoyer, Consumer Behaviour, covers the latest research from the academic field of consumer …

Marketing inherited a model of exchange from economics, which had a dominant logic
based on the exchange of “goods,” which usually are manufactured output. The dominant …

This book provides an overview of qualitative research models and their applications in
organization and management studies. Focusing on the philosophical underpinnings and …