This chapter adopts multimodal content analysis (Bell,; Joo et al.,) to examine an
introductory video to an online English course, the textbook accompanying the course, as …

This paper analyses the positioning of dialogically alternative voices in Khorchin Mongolian
conversations, drawing on the engagement system developed within the framework of …

The main function of a product pitch is to convince an audience of the validity of a product.
This paper presents a study of evaluation as a persuasive strategy in product pitches. We …

Recent years have witnessed an explosion in Thailand of 'Boys Love (BL)'media that focus
on romantic relationships between men. This article explores one site through which BL …

Advertisements demonstrate patterns of communication that are imagined to be acceptable
to the communities at which they are aimed, serving as cultural artefacts that provide insights …

Kehadiran media digital membuat iklim persaingan media menjadi kian sengit. Hal tersebut
menghadirkan perebutan kue iklan baik lewat platform konvensional, maupun digital. Tidak …

The digital landscape of Shetty situates rhetoric scholars within complex intersections. His
persuasive discourse is characterized by consistent attempts to evoke culturally shared …

Abstract National Geographic Magazine (NGM) is an American cultural icon renowned for
the dissemination of geographic knowledge, the exhilaration of cultural explorations, the …

The research focuses on the main concepts revealed in two instant noodle video
advertisements; one is Indomie from Indofood Indonesia and the other one is Demae Icchou …

Abstract National Geographic Magazine (NGM) is an American cultural icon renowned for
the dissemination of geographic knowledge, the exhilaration of cultural explorations, the …