Increased access to various kinds of consumer data has opened up new avenues of value
creation for companies, but it also poses new challenges. The proliferation of digital data …

The evolving retail landscape in the digital age has resulted in opportunities and novel
capabilities for retailers. This paper identifies four key challenges facing retailers based on …

Companies are increasingly relying on influencer marketing as a relevant pillar of their
marketing communication strategy. It is therefore of vital importance to practitioners to …

Since the beginning of the 21st century, there has been a surge in interest in color research
(and in sensory marketing in general). In addition to discussing emerging color research …

Research on food waste reduction suggests that solutions aimed at reducing waste early in
the consumption cycle are the most impactful. Based on this premise, food research labs …

Upcycled foods, made from ingredients that are generally discarded, are a promising new
category of foods that could help reduce food waste. However, the commercial success of …

This study examines the impact of brand logo colorfulness on consumer judgments toward a
brand and its products. Four experiments demonstrate that the colorfulness of a brand logo …

This article is a systematic literature review that analyzes the use of eye-tracking as a
physiological correlate of consumer behavior in neuromarketing research. The review …

The problem of food waste continues to plague the world. Upcycled foods, made from
ingredients remaining from the manufacturing of other food products, are a partial solution to …

We investigate whether the typeface used to display the purchase amount in the context of
mobile payment influences consumers' awareness of spending. The evidence suggests that …