Effect of Business Digitalization and Social Media on MSME Performance with Digital Competence as a Mediating Variable

H Mahmudah, A Muhtarom - Scientific Journal of Informatics, 2024 - 103.23.102.168
Purpose: The advancement of digital technology has fundamentally transformed the
business landscape. Business digitalization and social media utilization have emerged as …

Utilizing Instagram as a Social Commerce Marketing Strategy to Increase MSME Revenue

I Alifya, I Aswat, F Damayanti - Jurnal Ilmiah Manajemen Kesatuan, 2024 - jurnal.ibik.ac.id
At the moment, digital marketing is growing more rapidly than ever before, but through digital
marketing a strategy is definitely needed so that revenue increases. However, previous …

Peningkatan Produktivitas Produk Unggulan Kabupaten Jombang dari Anyaman Bambu melalui Community Service

S Zahro, H Mustikasari, FS Hadi… - GUYUB: Journal of …, 2024 - repository.ubaya.ac.id
Kemitraan Pemda Kabupaten Jombang dengan Tim Pengabdian kepada Masyarakat
Universitas Surabaya mengidentifikasi Mitra Sasaran UMKM anyaman bambu untuk …

The Strategic Role of Social Media as a Marketing Communication Tool to Enhance the Competitiveness and Sales of MSMEs

S Sutrisno, A Yani, P Diawati - … Journal of Economics …, 2024 - ejournal.indo-intellectual.id
Social media offers high accessibility and broad reach. With relatively low costs, MSMEs can
reach a larger and more diverse audience compared to traditional media. This research …

Strategi Promosi Digital Berbasis Influencer untuk Meningkatkan Daya Saing UMKM: Studi Kasus PT. Seduh Boga Sejahtera (Oncil)

V Aprianti, R Badriyah… - In Search (Informatic …, 2023 - jurnalunibi.unibi.ac.id
Abstrak Kegiatan Pengabdian kepada Masyarakat ini bertujuan untuk membantu PT. Seduh
Boga Sejahtera, pemilik brand minuman Oncil, dalam mengembangkan strategi promosi …

[PDF][PDF] Mengintegrasikan Digital Marketing Influencer dan Kecerdasan Buatan dalan Rencana Bisnis

KGK Putri - researchgate.net
Di era digital yang semakin berkembang, perkembangan teknologi membawa banyak
perubahan bagi masyarakat salah satunya penggunaan sosial media, sosial media …

[引用][C] Revision-THE STRATEGIC ROLE OF SOCIAL MEDIA AS A MARKETING COMMUNICATION TOOL TO ENHANCE THE COMPETITIVENESS AND SALES OF …

Y Ahmad, D Prety - Indo-Fintech Intellectuals: Journal of …

[引用][C] THE STRATEGIC ROLE OF SOCIAL MEDIA AS A MARKETING COMMUNICATION TOOL TO ENHANCE THE COMPETITIVENESS AND SALES OF MSMEs

Y Ahmad, D Prety - Indo-Fintech Intellectuals: Journal of Economics and …