Purpose The aim of this study is to examine how brand trust moderates the effect of brand
experience on brand loyalty mediated by brand love in the context of Korean smartphone …

Although the relevance of consumer brand commitment is well recognized in the marketing
literature, the multiple definitions, dimensions and conceptual approaches to the construct …

This research investigates the intermediate mechanism that translates brand communities
into brand relationships. Using a sample of online brand communities from China, the study …

Health and environmental issues are increasingly important in consumers' decision‐making
process. Accordingly, demand for organic food is rapidly growing. In this context, the …

In three experiments, this research provides new insights into branding by studying the
psychological and neurophysiological mechanisms of how consumers relate to their …

Heritage brands stand for longevity and sustainability, as proof that the core values and
performance of the given products are reliable. Focusing on the automotive industry, the aim …

This study examines the influence of retail brand trust, off‐line patronage, clothing
involvement, and website quality on online apparel shopping intention for young female US …

Purpose–The purpose of this paper is to examine alternative constructs that are used in
parallel to describe the strength of consumer‐brand relationships. First, the two main …

This study investigates the dynamics of customer affection and customer trust on customer
loyalty intention after cases of service failure and recovery. The results demonstrate that after …

The goal of this research is to develop and validate a multi-dimensional scale measure of
brand fidelity. This paper reports the rigorous process of scale development, through two …