Behavioral operations research has proliferated greatly over the decade since its first formal
review in 2006. The growth of the field warrants an objective mapping of contributions to the …

Despite the advancement in neuroimaging tools, studies about using neuroimaging tools to
study the impact of advertising on brain regions and processes are scant and remain …

The advancement of neuroscience technology has been attracted companies' and
researchers' attention. Therefore, neuromarketing studies have increased globally from …

Both neuroscientific and psychology methods are used to study and explain the active
neurons of the individuals' brain response when exposed to external stimuli. This study …

Reference prices, developed by consumers who frequently buy their desired products or
services and form psychological price expectations as a benchmark, have significant …

We analyze a finite-horizon dynamic pricing model in which demand at each period
depends on not only the current price but also past prices through reference prices. A …

Research on customer behavior and marketing has shown that reference prices significantly
influence the customers' purchase behaviors and retailers' policies. In this paper, we …

In this paper, we propose a system of joint dynamic pricing and preservation technology
investment decisions for deterioration items in an integrated supply chain management …

This paper considers a revenue management problem in which a retailer determines joint
pricing and ordering decisions for a single product over a two‐period selling horizon. The …

We consider a fresh product supply chain consisting of one fresh product supplier and one e‐
tailer. Supplier sells fresh products through e‐tailer in an online market, and the e‐tailer …