Research on sustainable consumption has gained much popularity in the past few years,
and the of the green gap phenomenon has had its share of studies. This phenomenon is …

Environmental deterioration brought about by consumers' non-feasible utilization pattern is
putting a pressure on the environment and is obstructing sustainable development. To …

Sustainability has become a pervasive issue for the luxury sector, gaining traction with brand
managers, scholars, policy‐makers, the media, and academia. The purpose of this paper is …

This article provides a foundation for future marketing research on sustainable consumption
through the application of three prominent theoretical perspectives of consumer behavior …

This study aims to explore the environmental sustainability intentions of family-owned
businesses in Fiji. We developed a conceptual model that extends the theory of planned …

Green consumption is evolving and has received much attention from retailers and
academic. Previous studies reveal a gap among green purchase intention and green …

Providing people with information is considered an important first step in encouraging them
to behave sustainably as it influences their consumption beliefs, attitudes and intentions …

Compared with conventional products, sustainable products continue to attract relatively
lower market shares. To increase customer acceptance, many sustainable products feature …

Pro-environmental consumer behaviours are increasingly desirable. However, many studies
report that gaps exist between consumers' attitudes toward green products and their …

The relevance of marketing for public policy has been questioned because its focus on
dyadic exchanges does not consider the dynamism and complexity of public problems …