Highlighting the important role of marketing in encouraging sustainable consumption, the
current research presents a review of the academic literature from marketing and behavioral …

Most agree that climate change is a serious threat. It has increasingly been recognized by
scientists and policymakers as a consumer behavior issue: What, how, and how much …

Orienting consumers toward organic eco-friendly beauty products is a societal challenge
that resonates with growing environmental concerns following COP 21, when entrepreneurs …

To understand how consumers perceive greenwashing, this study examines the impact of
green advertising receptivity (GAR), non‐deception (ND), green brand image (GBI) and …

The relationship between sport and the natural environment is bidirectional and critical to
the production of sport products, events, and experiences. Researchers have studied sport …

The current study investigates the effects of green advertising and a corporation's
environmental performance on brand attitudes and purchase intentions. A 3× 3 (firm's …

Underpinned by the stimulus–organism–response model, this study explores the underlying
mechanism through which green advertising skepticism on social media affects consumer …

Purpose The purpose of this paper is to investigate how consumers in emerging market
respond to sustainable development goals initiatives by marketers and firms. The study …

Green purchasing behaviour of international tourists in Malaysia using green marketing tools:
theory of planned behaviour perspective | Emerald Insight Books and journals Case studies …

Growing concern about the sustainability of the natural environment is rapidly transforming
the competitive landscape and forcing companies to explore the costs and benefits of …