Culture's influence on the design and delivery of the marketing mix elements in tourism and hospitality
E Koc, AY Ayyildiz - Sustainability, 2021 - mdpi.com
This review study presents intercultural research findings relating to elements or aspects of
the marketing mix (7Ps) in tourism and hospitality. The study aims to present a …
the marketing mix (7Ps) in tourism and hospitality. The study aims to present a …
[图书][B] Cross-cultural aspects of tourism and hospitality: A services marketing and management perspective
E Koc - 2020 - taylorfrancis.com
Cross-Cultural Aspects of Tourism and Hospitality is the first textbook to offer students,
lecturers, researchers and practitioners a comprehensive guide to the influence of culture on …
lecturers, researchers and practitioners a comprehensive guide to the influence of culture on …
Impact of distance on the arrivals, behaviours and attitudes of international tourists in Hong Kong: A longitudinal approach
N Manosuthi, JS Lee, H Han - Tourism Management, 2020 - Elsevier
This study revisits the impact of distance on international tourist behaviours in Hong Kong.
This work divides and cross-validates the concept of distance into physical and cultural …
This work divides and cross-validates the concept of distance into physical and cultural …
Entertainer celebrity vs. celebrity chefs: The joint effect of celebrity endorsement and power distance belief on restaurant consumers
The phenomenon of celebrity restaurants is prevalent nowadays; however, not all such
restaurants are equally favored by consumers. Culture may play an important role in …
restaurants are equally favored by consumers. Culture may play an important role in …
A meta-analysis of sustainable tourist behavioral intention and the moderating effects of national culture
This study provides new insights into the factors that shape tourists' sustainable behavioral
intention by conducting a meta-analysis based on 95 published studies with 47,425 …
intention by conducting a meta-analysis based on 95 published studies with 47,425 …
Examining the effect of shopping mall attributes in predicting tourist shopping satisfaction and behavioral intentions: Variation across generation X and Y
The objective of this study is to investigate the effect of shopping mall attributes in predicting
tourist shopping satisfaction and behavioral intentions. More specifically, to test the different …
tourist shopping satisfaction and behavioral intentions. More specifically, to test the different …
Are neighbour tourists more sensitive to crowding? The impact of distance on the crowding-out effect in tourism
M Schuckert, JS Wu - Tourism Management, 2021 - Elsevier
The concept of the crowding-out effect has been employed in the tourism literature to
analyse complex phenomena. However, there is limited insight into the crowding-out effect …
analyse complex phenomena. However, there is limited insight into the crowding-out effect …
Modeling precursors of impulsive tourist shopping behavior: Evidence from long‐haul Chinese outbound tourists
Studies have examined tourism shopping in various aspects, but scarce research has
specifically focused on impulsive shopping behavior of tourists, which is of particular …
specifically focused on impulsive shopping behavior of tourists, which is of particular …
Digital destination matching: practices, priorities and predictions
Over the past three years, travel agents, enterprises and destinations have switched almost
entirely from traditional to digital marketing methods, relying strongly on search engines and …
entirely from traditional to digital marketing methods, relying strongly on search engines and …
The impact of linguistic style on customer satisfaction: a cross-cultural empirical study in Ecuador
Purpose Drawing on the dual process theory and the cultural dimension of power distance,
the current research investigates the impact of a specific service clue—the linguistic style of …
the current research investigates the impact of a specific service clue—the linguistic style of …