This paper scrutinizes the use of employee advocacy—the voluntary promotion of an organization and its goods and services by its workforce—as a marketing tool. By means of …
CA Yue, PD Thelen - Public Relations Review, 2023 - Elsevier
The amount of internal communication research has flourished during the past decade, and scholars have examined the role of internal communication in affecting employee and …
CA Yue - International Journal of Business Communication, 2021 - journals.sagepub.com
This study surveyed 482 employees in the United States to test the impact of leaders' motivating language on employee advocacy. In addition, the study tested the mediating role …
The police work relentlessly to control national, transnational, and economic cybercrimes despite the numerous internal, external, mental, physical, political, and social problems they …
MS Neill, J Meng - Public Relations Inquiry, 2023 - journals.sagepub.com
Are servant leadership and ethics of care being practiced by public relations leaders? This study involved in-depth interviews with 32 public relations leaders working in a variety of …
The extent to which employees convey or withhold useful information has important implications for organizational effectiveness. Nevertheless, employee voice is under …
CA Yue - Journal of Public Relations Research, 2022 - Taylor & Francis
This study examined how employees' perceptions of organizations' use of bridging and buffering public relations strategies affected their positive responses to organizational …
M Kang - Journal of Public Relations Research, 2021 - Taylor & Francis
Rumors of a toxic workplace can create a negative organizational reputation among external stakeholders. Based on the theoretical framework of narrative transportation, the current …
Purpose The COVID-19 pandemic has generated a significant impact on several aspects of public relations practice. By adopting the theoretical framework of adaptive leadership, this …