Endogeneity in empirical marketing research is an increasingly discussed topic in academic
research. Mentions of endogeneity and related procedures to correct for it have risen 5x …

For the last decade, scholars have employed partial least squares structural equation
modeling (PLS-SEM) extensively in business research. However, when applying PLS-SEM …

The use of partial least squares structural equation modeling (PLS-SEM) has been gaining
momentum in family business research. Since the publication of a PLS-SEM guidelines …

This study explores the relative advantage of augmented reality (AR) over web-based
product presentations. We develop a consumer response model and compare consumers' …

Partial least squares structural equation modeling (PLS-SEM) has become a standard tool
for analyzing complex inter-relationships between observed and latent variables in tourism …

Partial least squares structural equation modeling (PLS-SEM) has become a key method in
international marketing research. Users of PLS-SEM have, however, largely overlooked the …

Marketing researchers are increasingly taking advantage of the instrumental variable (IV)-
free Gaussian copula approach. They use this method to identify and correct endogeneity …

The present research investigates the contribution of environmental innovation to firms'
competitive advantage through the case of medium and large-sized firms operating in …

Purpose The purpose of this paper is to investigate whether the financial resources invested
in advanced manufacturing technologies (AMTs) and social capital (SC), in terms of the set …

Purpose This study primarily explores the influence of green warehousing, logistics
optimization and social values and ethics on supply chain sustainability and economic …