Purpose Social media developments in the last decade have led to the emergence of a new
form of word of mouth (WOM) in the digital environment. Electronic word-of-mouth (eWOM) is …

COVID-19 pandemic, the foodservice industry has had to modify the way it offers its services.
The aim of this paper is to examine the drivers of intention to use and recommendation of …

Social media channels provide a critical opportunity for sharing electronic word-of-mouth
(eWOM) communication. eWOM has been considered a prominent factor in shaping …

Purpose The purpose of this paper is to investigate the electronic word-of-mouth (eWOM)
motivations of regulatory-focused customers with positive and negative consumption …

Purpose This study explores how egoism and altruism as knowledge sharing motivations
influence consumers' electronic word of mouth (eWOM) intentions on food platforms. It also …

Purpose This study examines the effectiveness of Zero-Contact Marketing that minimizes
contact between employees and consumers in marketplaces by adopting an integrated …

This study examines how social media influences young American consumers' intentions to
consume foreign pop music. For the theoretical foundation, the Uses and Gratification …

This study aims to investigate the motivations that drive Saudi women to engage in (EWOM)
for beauty services and products, examine the differences between Saudi women for that …

تهدف الدراسة إلى التعرف على الدوافع التي تجعل المرأة السعودية تشارك في الكلمة المنطوقة
إلكترونيًا تجاه خدمات التجميل ومنتجاته، كما تسعى لدراسة الفروق بين السعوديات في ذلك …‎

The main goal of the paper is to identify the differences in customer engagement motivation
due to the level of consumer innovativeness and advance knowledge regarding motives of …