Scholarly research on the topic of electric vehicles has witnessed a dramatic increase in the
current decade; however, reviews that synthesize and integrate these findings …

Scholars agree that the environmental and societal impacts of consumption require greater
attention, and need examining in more diverse market contexts. This editorial essay focuses …

Market segmentation becomes a crucial tool for evolving transportation technology such as
electric vehicles (EVs) in emerging markets to explore and implement for extensive …

Purpose The current paper aims to explore how brand coolness can mediate the
relationship between tactical green marketing orientation (GMO) and willingness to pay …

Analyzing the feasibility of fuel vehicle transition will be conducive to the realization of the
carbon neutralization goal. However, at present, there are few studies specifically aimed at …

Dependence on energy-intense transportation systems could escalate the chances of
environmental degradation. A shift of transportation modes from conventional vehicles to …

Global Marketing, 3rd edition, provides students with a truly international treatment of the key
principles that every marketing manager should grasp. International markets present …

Electric vehicles (EVs) have become a symbol of the fight against climate change. However,
in many countries, the market development of EVs is sluggish, and adoption rates greatly …

Sustainable consumption behavior of residents affects the sustainable development of the
society. Sustainable consumption behavior of durable products involves interactions …

The objective of the present study was to examine the moderating effect of Hofstede's
cultural dimension of indulgence on the relationship between risk perception (financial …