The impact of post-use consumer satisfaction on smart wearables repurchase intention in the context of AI-based healthcare information

V Sharma, M Gupta, K Jangir, P Chopra… - … through location-based …, 2023 - igi-global.com
In this chapter, using a combination of the expectation-confirmation theory (ECT) and the
latent variable model, the authors have analyzed what factors contribute to one's intention to …

Cultural marketing in the digital era

S Taneja, M Gupta, P Bhushan… - Cultural Marketing and …, 2023 - igi-global.com
The practice to maintain or build relationships with various people of different cultures is
defined as cultural marketing. The more meaningful the relationships are built with …

Application of the UTAUT model toward individual acceptance: emerging trends in artificial intelligence-based banking services

P Sharma, S Taneja, P Kumar… - … Journal of Electronic …, 2024 - inderscienceonline.com
In the business world, acceptance of new technologies, in particular internet banking is
becoming more crucial. Numerous researches on internet banking have discovered that the …

Role of beaconing marketing in improving customer buying experience

S Taneja, VI Sharma - Enhancing Customer Engagement Through …, 2023 - igi-global.com
In the present era of globalization, marketing plays a pivotal role in understanding the needs
of customers and satisfying them by providing the right kind of products and services. This …

A globetrotter to the future of marketing: Metaverse

R Reepu, S Taneja, E Ozen, A Singh - Cultural Marketing and …, 2023 - igi-global.com
A novel chance to expand reach and interact with others in a virtual environment exists
thanks to the metaverse, a new and developing technology. Businesses have a lot of …

Bibliometric analysis on employee engagement and human resource management

M Gupta, R Arora, S Taneja - Enhancing Customer Engagement …, 2023 - igi-global.com
Employee engagement is one the most essential component of human resource
management. For any organisation to survive and succeed, employee engagement is a …

Does R&D Intensity Affect the Firms' Performance?: A Meta-Analytical Review

N Mittal, S Mittal - Finance Analytics in Business, 2024 - emerald.com
Purpose Research and development (R&D) is a vital strategy for firms to sustain their
competitive locus and profitability in the global marketplace. Therefore, the existing research …

[PDF][PDF] A Granular Finance Tailored to the Needs of Less Advantageous Countries, Businesses and Individuals: Artificial Intelligence's Role in the Financial Sector

E Ezzahid, Z Elouaourti - Global Financial Analytics and Business …, 2024 - researchgate.net
Our main hypothesis in this paper is that what needed to be added in the endovers that seek
to use finance as a lever for poverty and fragility alleviation is the non-matching of the used …

The Future of the Indian Financial System

S Taneja, N Bansal, E Özen - Finance Analytics in Business …, 2024 - emerald.com
Purpose In the last 10 years, the global financial services industry has significantly benefited
from fintech. As the Indian entrepreneurial ecosystem continues to change, more fintech-use …

Banking, Fintech, BigTech: Emerging challenges for multimedia adoption

Mukul, S Taneja, E Özen, R Plaha, ML Zammit - 2023 - IET
There is no denying that technological advancements are transforming the financial services
business. Many of the enormous technology companies we associate with'BigTech'operate …