Purpose The study was conducted to investigate the impact of Generation Z's perceptions of
brand activism on brand loyalty through the mediating role of brand attitude and brand trust …

Currently, Malaysia is promoting solar photovoltaic (PV) as an alternative energy source to
improve environmental quality and energy security for electricity production. Nevertheless …

Food safety is a worldwide problem, mainly caused by environmental pollution, production
and management of enterprises, government supervision failure and other reasons …

Background Massive, easily accessible online health information empowers users to cope
with health problems better. Most patients search for relevant online health information …

In 2020, Twitter launched a new strategy dubbed 'prebunking'in hopes of pre-emptively
countering false information about voting by mail and election results. Prebunking was …

This experimental study investigates the effects of several heuristic cues and systematic
factors on users' misinformation susceptibility in the context of health news. Specifically, it …

Improving standards of living have resulted in an increased focus on health and image
management. In a context where the quality of healthcare information is unguaranteed, the …

In response to the COVID-19 pandemic, many authorities have implemented public health
measures that place restrictions on individuals. Understanding how individuals respond to …

Purpose The effectiveness of a message and its attributes have become important for digital
media. This study aims to investigate how different elements of a website including both …

The rapidly increasing rate of climate change is a major threat of our time. Human behaviors
contribute to climate change. These behaviors are malleable. To change human behavior in …