This chapter provides a critical review of research concerning lesbian, gay, bisexual, trans*,
queer, and other non-heterosexual people (LGBTQ+) 1 in the field of marketing and …

Despite the significant research on the impact of social media in people's lives, little is
known about the extent to which social media impacts on compulsive buying behaviour …

Baker, Gentry, and Rittenburg's (2005) model of consumer vulnerability outlines the
personal, social, and structural characteristics that frame consumers' experiences of …

Consumer ethics research has greatly enhanced our knowledge of the social and
environmental consequences and considerations of consumption choices. We argue …

Page 1 Pauline Maclaran Andreas Chatzidakis Gendered Marketing 3.95 GENDERED
MANAGEMENT EE Elgar 4.95 Page 2 Gendered Marketing Page 3 GENDERED …

The purpose of this paper is to explore how gay men manage their identities both within and
outside the gay community by drawing on post-gay discourses, which surmise stigma …

Analysing advertisements for menopause products, this paper argues that their 'pinkification'
reproduces harmful and exclusionary practices based on women's value being rendered …

Marketers have long been aware that what we consume shapes our sense of who we are,
and that a person's gender and sexuality associations comprise important parts of this …

• LGBTQ refers to sexual orientation (ie, to whom a person is attracted).• CCT research on
gender assumes that sex per se does not account for the meanings a person attributes to …

In this chapter we revisit the three areas of particular lacunae in marketing feminist
scholarship that Pauline Maclaran identified in 2015: intersectionality and identity, the …