Advertisers need to optimize their efforts on social networks to engage consumers
effectively. Existing literature on this topic has not yet explained how social network …

In line with the concept of mobile learning in English Language Teaching (ELT), the aim of
this research is to explore how Iranian ELT practitioners take advantage of social media to …

The aim of this research was to identify the role of brand reputation in encouraging
consumer willingness to provide personal data online, for the benefits of personalisation …

In line with the concept of mobile learning in English Language Teaching (ELT), the aim of
this research is to explore how Iranian ELT practitioners take advantage of social media to …

This chapter provides an explanation of the triggers for advertising avoidance and presented
the challenges that advertisers face in order to cope with a new breed of empowered …

You have done it and I have done it. We gravitate toward things that give us pleasure and
avoid those which cause us pain. This basic human instinct is core to one of the oldest …