Product-service innovation and its associated benefits for customers and manufacturers has
gained significant attention in the innovation and servitization literature. However, the extant …

Abstract The advent of Industry 4.0 (I4. 0) technologies has ushered in a transformative era
for multinational enterprises (MNEs), propelling them toward a future characterized by social …

The goal of this literature review is first of all to help define, characterise and contextualise
the phenomena that make up Industry 4.0 (I4. 0), the servitisation of manufacturing and re …

Servitization increasingly requires the use of digital technologies such as the Internet of
Things (IoT), cloud computing, and predictive analytics. This paper investigates digital …

Purpose This paper addresses the growing fragmentation between traditional and digital
service innovation (DSI) research and offers a unifying metatheoretical framework …

Drawing on the interplay between strategic ambidexterity, resource-based view, and digital
servitization, we conceptualize how the rise of digitalization and service business models in …

The debate surrounding the relationship between organizational and environmental
performance remains unresolved and requires further scrutiny in order to be clarified …

Business model innovation supports manufacturers in the pursuit of new opportunities.
However, successfully innovating a new business model presents a significant learning …

There has been growing interest in service-augmented products and the subsequent
formation of product-service innovation (PSI) ecosystems. Hence, the objective of this paper …

Purpose To deliver superior customer experiences, retailers are increasingly turning to
augmented reality (AR) technologies for new digital services that can enhance their …