Names: Hall, Colin Michael, 1961-editor.| Prayag, Girish, editor. Title: The Routledge
handbook of halal hospitality and Islamic tourism/edited by C. Michael Hall and Girish …

Understanding how globalization affects consumers is a key concern of international
marketing research. Consumer culture theory (CCT) studies contribute to this stream of …

This article explores why cultural branding–ideo-affective market communication addressing
intense political tensions–paradoxically seems to lead to political inertia rather than political …

From a decolonial perspective, the present study analyzes how and why Eurocentric
consumerism was adopted by Proteste, a Brazilian consumerist organization that is …

This paper considers the role of marketing in building intercultural relations in superdiverse,
post-colonial societies, using post-apartheid South Africa as a case study. Drawing on neo …

Marketing controversial Islamic images in Western settings led recently to several deaths.
Consumer researchers should examine the societal impact of such ideologically laden …

Purpose A pronounced rise in postpandemic immigration is creating consumption
opportunities and challenges for countries worldwide. Past research has shown that …

Purpose This paper aims to explore the socio-cultural meanings of functional foods for
Tunisian consumers and to understand how these meanings shape their preferences and …

Purpose: Cool, a subjective, socially constructed concept has interested several researchers
investigating its nature and successful marketing applications. However, the authors note a …

O controle exercido pelos países do Norte global sobre as nações que foram colonizadas
se reflete nos contextos culturais e ideológicos dessas sociedades. Um desses reflexos é …