[PDF][PDF] The Mediating Roles of Brand Image and Brand Trust in the Relationship between Brand Ambassadors and Impulse Buying: Evidence from Azarine Products …
ZA Putri, AM Hidayat - Journal of System and Management Sciences, 2024 - aasmr.org
This study investigates the influence of brand ambassadors on impulse buying behavior,
with brand image and brand trust serving as mediators, in the context of Azarine products …
with brand image and brand trust serving as mediators, in the context of Azarine products …
Do product quality and perceived suitability influence repurchase intention?
E Ediansyah, MCI Kalis, N Afifah… - Journal of …, 2024 - exsys.iocspublisher.org
This research aims to determine and analyze the direct effect of product quality variables
and perceived suitability on repurchase intention and indirect effects through customer …
and perceived suitability on repurchase intention and indirect effects through customer …
The Beauty of the Seoul: Determinants of Korean Cosmetic Usage among Young Filipina University Students
OMD Correa, GM Villamonte, AD Manaois… - International Journal …, 2024 - ijmaberjournal.org
The global ascendancy of Korean cosmetic products, propelled by the Korean Wave
phenomenon, has fundamentally reshaped beauty standards and consumer behaviors …
phenomenon, has fundamentally reshaped beauty standards and consumer behaviors …
Korean wave in Malaysia: A study on purchasing behaviour of Malaysian youth
XN Tan - 2023 - eprints.utar.edu.my
The popularity of Korean Wave has a great impact on audience's behaviour, attitudes and
intentions. The global Korean wave has had a significant impact on brand marketing …
intentions. The global Korean wave has had a significant impact on brand marketing …
The Beauty of the Seoul: Determinants of Korean Cosmetic Usage among Young Filipina University Students
MM Arcinas, OMD Correa, GM Villamonte… - International Journal of …, 2024 - ejournals.ph
The global ascendancy of Korean cosmetic products, propelled by the Korean Wave
phenomenon, has fundamentally reshaped beauty standards and consumer behaviors …
phenomenon, has fundamentally reshaped beauty standards and consumer behaviors …