The megatrend of digitalization has the potential to fundamentally change sales practices.
This is because digital technologies impact the entire sales organization and can …

Purpose The purpose of this study is to provide a systematic review of the current state of
research regarding mobile social media use for value creation by firms and customers and …

Purpose The purpose of this paper is to investigate how digital transformation changes
highly traditional business processes and how it impacts value co-creation and co …

Purpose This paper aims to analyze the moderating effect of technological turbulence
caused by artificial intelligence on the relationship between the traditional knowledge …

Purpose The first goal of this paper is to propose guidelines for digital transformation (DT)
voluntary disclosure, using as a starting point the DT voluntary disclosure practices followed …

Purpose This study aims to explore the conception and antecedents of organizational value-
based selling (VBS) capability in the business-to-business (B2B) market. Additionally, the …

COVID-19 memberikan dampak bagi perkembangan bisnis di seluruh dunia, tidak
terkecuali Indonesia. Beberapa dampak secara langsung dapat dirasakan, diantaranya …

The megatrend of digitalization profoundly changes the business-to-business (B2B) sales
environment. In particular artificial intelligence (AI) can change established sales routines …

One new factor driving the banking industry towards long-term, high-quality growth is digital
marketing, which has arisen within the framework of the digital economy. The purpose of this …

Purpose This paper aims to investigate the influential aspects of industrial branding in
building customer brand engagement from the buyer's and the seller's points of view …