Artificial intelligence is similar to human intelligence, and robots in organisations always
perform human tasks. However, AI encounters a variety of biases during its operational …

Humanizing the tourism experience with virtual and augmented reality has gained traction,
but fragmented literature delimits the holistic view. Present study bridges this knowledge gap …

The metaverse as a hyper-connected digital cosmos, holds great potential for reshaping the
future of business and consumer interactions in a world where different virtual realities blend …

Abstract Machine learning algorithms enable advanced decision making in contemporary
intelligent systems. Research indicates that there is a tradeoff between their model …

Our fast-paced digital economy shaped by global competition requires increased data-
driven decision-making based on artificial intelligence (AI) and machine learning (ML). The …

Abstract The 2030 agenda for Sustainable Development is transforming the world.
Sustainable tourism options are the forwarding steps for achieving that agenda by providing …

This study examines the best practices for the optimization of the corporate digital brand
name by taking into consideration customers' behavioral big data and web analytics. In the …

In today's digital landscape, social media has become an integral component of marketing
strategies, making the prediction of Click-through Rates (CTR) a critical endeavor for …

The application of machine learning techniques in the field of tourism is experiencing a
remarkable growth, as they allow to propose efficient solutions to problems present in this …

The rapid rise of many e-commerce platforms for individual consumers has generated a
large amount of text-based data, and thus researchers have begun to experiment with text …