Purpose The study aims to explore and test the integrated relationships between university
reputation and its key antecedents. In doing so, theoretically derived antecedents of …

Many researchers are currently showing interest in researching consumers who are
purchasing the products with the help of new tools, and new kinds of markets are emerging …

This research aims at broadening the religious tourism literature. It empirically discovers the
links among the destination's image, perceived value, and a revisit intention to Makkah city …

This study proposes a new giving behavior model for higher education institutions (HEI),
featuring alumni connectedness as a primary predictor. This contrasts with previous studies …

Education enrollment at private higher education institutions (PHEIs) is a key focus of the
Malaysian goverment, in accordance with the government's objective of promoting Malaysia …

The purpose of this study is to understand the factors affecting a university's image and
students' supportive attitudes. To this end, we have developed a new model, named the 4Q …

Purpose: The aim of this study was to investigate the antecedents of consumers' purchase
intention toward local dairy products. In doing so, this article delves into the relationships …

This research aims to determine the role of marketing innovation in developing the private
university using the Structure Equation Model (SEM) analysis technique SmartPLS 3.0 …

The purpose of this research is to develop a conceptual model to explain the relationship
between the uniqueness of higher education, student experience and university image …

Purpose This study aims to build a comprehensive model for developing higher education
institutes (HEIs) brand equity by examining the impact of HEIs intangible resources, brand …