Customer engagement (CE) is a marketing concept that emerged after the new millennium.
Despite flourishing interest on CE among marketing academics and professionals, no …

Over the last few years, gamification has sparked significant interest in both industry and
academia. However, the focus of the debate has been mostly on game studies and human …

The widespread adoption of digital technologies and online social networks has
revolutionized the way marketers engage with consumers. By deploying various digital …

Organizations are increasingly making use of gamification to enhance users' engagement
with their mobile apps. However, more research into the mechanisms that facilitate user …

Gamification has become a popular technique in marketing. Many companies believe that
gamification can potentially increase the engagement, awareness and loyalty of consumers …

Purpose The purpose of this paper is to explore innovations in customer experience at the
intersection of the digital, physical and social realms. It explicitly considers experiences …

The prevalence of mobile usage data has provided unprecedented insights into customer
hyper-context information and brings ample opportunities for practitioners to design more …

This study investigates whether and how gamification in loyalty programs (ie, gamified
loyalty programs) impacts consumer loyalty toward loyalty programs and behavioral …

Gamification is increasingly applied as a design strategy when improving various behavioral
outcomes in the online retailing domain. Understanding the attributes of gamification …

Given the cut-throat competition in the Chinese mobile payment market, user retention is
essential for guaranteeing the long-term profitability of mobile payment platforms …