This article presents the first narrative analysis of the areas of research that have developed
within the destination marketing field since its commencement in 1973. Given the broad …

This study aims to systematically review the place branding literature and comprehensively
synthesize the academic research in this domain. Accordingly, this study examines the …

Practitioners and researchers are conducting more focus groups online as a qualitative data
collection method, yet rigorous methodological studies investigating the diversity of findings …

Homestay tourism is popular in many destinations; it adds authentic sociocultural richness to
the tourist's experience. For a nation that cannot make extensive infrastructural investment a …

This paper highlights the global phenomenon of the crisis in the quality and quantity of water
supplies and how tourism generally and hotels specifically may have contributed to the …

In this study, 732 Turkish tourists from 25 five-star hotels serving in Bodrum (Turkey) were
surveyed via questionnaires to investigate the effects of brand personality (BP), self …

Purpose–The purpose of this paper is to explore why and how to involve community
stakeholders to achieve sustainability in heritage tourism operations. Design/methodology …

This new textbook provides a comprehensive overview of sustainable tourism framed
around the UN's sustainable development goals. It examines the origins and dimensions of …

Understanding activity preferences and their antecedents is essential for creating
personalized tourism offers and effective destination marketing, vital components of a …

In recent years, companies are under increasing pressure from consumers, grassroots and
community organizations, governments, and shareholders to develop and practice …