Purpose The purpose of the study is to dive into various binge-watching habits of Netflix
users amidst the COVID-19 pandemic. Consumers find themselves amidst the COVID-19 …

The study examines the effect of rural women's participation in social media
entrepreneurship on sustainable development in Bangladesh. The study collects 376 …

Purpose This study aims to provide a better understanding of the individual-level factors that
affect rural women's sustainable entrepreneurial intention in starting and running a business …

While people's perceptions of targeted ads have been studied extensively from a Western
perspective (eg, North America, Europe), we know little about users' perceptions in the …

Business sustainability is a major goal for every entrepreneur, especially women
entrepreneurs. The term “business sustainability” refers to efforts that help a company's long …

Through Facebook" Group" feature, users often sensitize communionships, join different
Facebook groups, and establish imagined communities with known people and strangers. In …

Purpose: The purpose of this study was to identify the challenges, Benefits, and various
determinants which play an important role in adopting social media among small and …

This study examines the determinants of social commerce adoption among women during
crises, focusing on the potential impact of hedonic and utilitarian motivations, self-efficacy …

The maker movement embodies a resurgence in DIY creation, merging physical
craftsmanship and arts with digital technology support. However, mere technological skills …

Subsistence entrepreneurship plays a crucial role in India by providing livelihood
opportunities to a significant portion of the population. The present study delves into the …