Green innovation performance deals with the strengthening of the organizations for their
competence in enhancement of their green image. Current research examines the role of …

In a highly saturated market, some firms (eg, Apple and Samsung) extend the scope of their
trade-in services from the same brand (within-brand trade-ins) to any brand (cross-brand …

This study explores the concepts of brand attitude and brand loyalty among generation z to
generate purchase intention in the fast food restaurant industry. Researchers use …

Business research is facing the challenge of scattered knowledge, particularly in the realm
of brand loyalty (BL). Although literature reviews on BL exist, they predominantly concentrate …

This study examines a supply chain with three players which are a contract manufacturer
(CM), an independent remanufacturer (IR) and an original equipment manufacturer (OEM) …

This research investigates the correlation between social media marketing and self-concept
on brand awareness, brand image, and brand loyalty among Generation Y and Z in the …

In global competitive realm; companies try to position their offerings on the basis of symbolic
consumption that is gained through inner dispositional and attitudinal brand loyalties. The …

This research considers a supply chain consisting of a regulator and two symmetric firms
where the regulator influences the market by imposing a tax on firms' environmental …

Purpose This paper aims to study the impact of manufacturer's upgrading strategy of durable
products on the retailer's decision on trade-in program and her decision on the secondary …

Nowadays, consumers are increasingly aware of the environmental and social implications
of their purchasing decisions. Environmental problems are becoming a major problem …