Environmental changes resulting from human activity and the negative impact of
civilisational megatrends are being noticed and criticised increasingly often, and their …

The existential need for more sustainable production and consumption has attracted
substantial scholarly interest, which has focused on the positive outcomes of corporate …

This paper investigates whether generation matters in the intention to buy green and
sustainable products and, simultaneously, examines the antecedents of green and …

Despite burgeoning academic interest in anticonsumption, a lack of definitional clarity and
overlapping constructs beleaguer the pertinent literature, preventing research in the field …

The paper aims to assess the level and predictors of regional ethnocentrism on the market of
regional food products in the context of sustainable consumption. The study contributes to …

Purpose Mindful consumption is a popular concept that is often associated with mindfulness
and religious faith, but nonetheless, its empirical associations to these remain relatively …

Building on a novel perspective of expected eudaimonic well‐being, this study investigates
how green brand knowledge affects green brand purchase intention. In addition, the …

Prior research has demonstrated the critical role of values in promoting sustainable
consumption behaviors. However, research is needed to identify novel ways to influence …

This research explores the value of personas for supporting professional advertisers to
design adverts for social media. We test if a personified user group (PUG), when provided to …

This paper explores the potential negative side‐effects of the sustainability movement in
societies with large segments of materialistic consumers. Across three studies, there is …