Marketers frequently style food to look pretty (eg, in advertising). This article investigates
how pretty aesthetics (defined by classical aesthetic principles, such as order, symmetry …

Visual aesthetics has been shown to critically affect a variety of constructs such as perceived
usability, satisfaction, and pleasure. Given the importance of visual aesthetics in human …

Users make lasting judgments about a website's appeal within a split second of seeing it for
the first time. This first impression is influential enough to later affect their opinions of a site's …

Computational aesthetics, which bridges science and art, is emerging as a new
interdisciplinary field. This paper concentrates on two main aspects of computational …

This article elaborates a theoretical case for considering new media as productive power,
viewing web interfaces as both reflecting and reinforcing social logics. It then details an …

The present study examines how objective design factors of a website are linked to different
facets of subjective aesthetic perception. Five online experiments based upon the …

Website aesthetics have been recognized as an influential moderator of people's behavior
and perception. However, what users perceive as" good design" is subject to individual …

Feedback on designs is critical for helping users iterate toward effective solutions. This
paper presents Voyant, a novel system giving users access to a non-expert crowd to receive …

The purpose of this study is to explore the emergence of ad banner blindness in the viewing
of e-commerce home pages. Building on the literature on inattention blindness and banner …

The visual complexity of interface plays a crucial role in user experience. Previous studies
have extensively investigated website complexity, while the visual complexity of mobile …